MoGro (Mobile Grocery), an initiative of the Santa Fe Community Foundation, is a nonprofit mobile grocery initiative working to support sustainable local food systems and eliminate barriers to affordable healthy food. MoGro works in rural and Tribal lands, partnering with Pueblo communities, the Johns Hopkins Center for American Indian Health, Skarsgard Farms, and La Montañita Co-op to address healthy food access in low-income and underserved regions of New Mexico.

MoGro was founded as an innovation to overcome barriers to affordability and access to healthy foods in economically distressed communities, starting with Native Americans. With input from the partnering tribal communities, a mobile grocery store was born, bringing a full range of healthy affordable food to underserved rural areas.

With funding from Newman’s Own Foundation, the US Department of Agriculture (Rural Development, AMS and NIFA), Presbyterian Healthcare Services, Thornburg Foundation and W.K. Kellogg Foundation, MoGro has served Santo Domingo Pueblo, San Felipe Pueblo, Jemez Pueblo, Cochiti Pueblo, Cochiti Lake, Laguna, La Familia Medical Center in Santa Fe, and is working to expand to 4 new sites in 2015.

An Innovative Model for Food Access and Full Family Health

The MoGro Food Club. With our new MoGro Food Clubs, community members can order fresh local and organic produce, in addition to other grocery items, delivered directly to their community. For just $20, families can receive a box of fresh, organic fruits and vegetables with nutritional information and recipe suggestions included. 

More than just food access, MoGro facilitates community-based nutrition education, fitness classes, cooking lessons, technical assistance to new food retailers and community outreach to re-establish the vital link between local agriculture, nutrition and health.

Recent survey evaluation outcomes from the Johns Hopkins Center for American Indian Health highlights MoGro's positive impact. A survey conducted by JHCAIH revealed that 90% of respondents were satisfied with MoGro products, and 95% would recommend it to their friends. Almost all (93%) respondents indicated MoGro made it easier to access healthy foods, and 63% reported that shopping at MoGro has resulted in changes to their diets. These results demonstrated a need for not just providing affordable access to healthy food in the short term, but how these initiatives can effect long term changes in culture, attitudes, and behaviors of participating communities for improved health. 

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